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 ATD Workshops

The Workshops at the 2014 NADA/ATD Convention & Expo are brought to you by NADA University.  At the 2014 ATD Convention & Expo you have the opportunity to select from 7 topics for a total of 12 sessions.


Workshops are available to those in the Dealer, Manager or Allied w/Workshop registration categories.

Workshops are seated on a first-come, first-served basis. There is no additional registration and no sign-up for the workshops.


Please note that ATD Dealers, Managers and Allied w/ Workshop are also welcome to attend the NADA Workshops.


Dealer/ Executive
Internet & Marketing
Legal & Regulatory
Sales; Business Office/ F&I



ATD Super Workshop: State of the Truck Industry

Current and anticipated outlook for the overall economy, and how it relates to trucking ant the truck market.

Stu MacKay, Mackay & Company, Lombard, IL
Robert Dieli, Mackay & Company, Lombard, IL

1/24/2014    3:00pm - 5:00pm


Track Dealer/ Executive

Executive Leadership contains education solutions exclusively for the executive suite. Workshops range from legal and regulatory matters, to managing multiple locations, tax and succession planning, fraud prevention, etc. Though all other spokes are available to the Executive/Dealer, dealership personnel below executive level do not have access to the training in this spoke unless permitted by the Executive/Dealer.



A New Perspective on Time: More Purpose, More Power

In this workshop you will learn how the stress you experience around time and deadlines affects your behavior and leadership, while also learning how you can adjust your perceptions of time toward more successful work solutions and personal satisfaction.

Recommended for Next Gen ATD attendees.

Beverly Borton, Bev Borton|Professional Coaching, Medford, NJ

1/26/2014     3:30pm - 4:45pm     Room 231 - 232
1/27/2014   10:45am - 12:00pm    Room 223



Design and Execute Your Strategic Plan

During this interactive workshop you will identify key components of effective strategic planning. You will understand the importance of knowing your competition and customers; what business you are really in; talent, tools, technology, and training; effective business processes; key performance measures; and leadership development.

Keith Ely, KEA Advisors, Lawrence, KS;
Allen Phibbs, NADA Academy, McLean, VA

1/25/2014     10:30am - 11:45am     Room 231 - 232
1/26/2014     10:30am - 11:45am     Room 223



Healthcare 2014: Thrive in the Obamacare Era

The speakers will build on their sessions from the last two years that concentrated on the implications of healthcare reform with new strategies for truck dealers and their employees. This session is geared toward CEOs, CFOs, human resource managers, and other executives.

Steve Gregory, Shepherd Insurance & Financial Services, Inc., Carmel, IN;
Jeff Kweder, Shepherd Insurance & Financial Services, Inc., Carmel, IN;
Kevin McKechnie, American Bankers Insurance aSsociation, Washington,DC

1/26/2014     10:30am - 11:45am     Room 231 - 232
1/27/2014     10:45am - 12:00pm     Room 224



Track Internet & Marketing

Internet Solutions trains on Internet marketing for both variable and fixed operations, including online actions, social media, and video search marketing. This spoke also contains training on computer policies and selecting IT vendors.


Create an Advantage On Google Using Video SEO

The highest closing ratio and the highest gross profit are from leads to the dealership website or from organic search engine optimization. Video SEO is the most powerful form of digital marketing and has the fastest implementation time to ROI. Learn how to focus on how to dominate organic SEO.

Sean Bradley, Dealer Synergy, Audubon, NJ

1/25/2014     10:30am - 11:45am     Room 224
1/26/2014       3:30pm - 4:45pm       Room 223



 Track Legal & Regulatory

Legal/Regulatory contains training specific to legal and regulatory issues, such as cash reporting, OSHA compliance, Red Flags, UNICAP, HAPs, and FMLA.


Federal Regulatory Update for Truck Dealers

This workshop will focus on recent regulatory developments impacting commercial truck dealership operations.  Particular attention will be paid to new Federal mandates involving taxes, Obamacare, health and safety, family leave, and waste management.

Bradley Miller, NADA Legal and Regulatory Affairs, McLean, VA;
Doug Greenhaus, NADA Legal and Regulatory Affairs, McLean, VA

1/27/2014     10:45am - 12:00pm     Room 231 - 232



Manage IRS Audit Risks for Federal Excise Tax

In this session you will learn how to avoid audit risks by identifying common misconceptions in the application of the Federal Excise Tax (FET). The focus will be on types of sales commonly conducted by heavy truck, trailer and tractor dealers, and will provide attendees with the correct framework to evaluate their audit risks.

Rose-Michele Nardi, Transport Counsel PC, Washington, DC;
Mark Sidman, Transport Counsel PC, Washington, DC

1/26/2014     3:30pm - 4:45pm     Room 224





Track Sales; Business Office/ F & I 

Sales/Leasing/Finance delivers training on legal matters, advertising and marketing, new and used sales—including trade appraisals, CPO programs, leasing, and auctions—as well as F&I, inventory management, automotive CRM, and more.


Understand and Manage Used Trucks

In this workshop you will hear an analysis of the medium and heavy used-truck market covering the past five years to present time. Methods of efficiently managing used-truck inventory will be discussed, from acquisition to marketing to sale.

Ethan Nadolson, Interstate Online Software/SOARR, Heath, OH;
Chris Visser, ATD/NADA, McLean, VA

1/25/2014     10:30am - 11:45am     Room 223
1/26/2014 1   10:30am - 11:45am     Room 224








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